Elevate your listings with well-crafted emotive copy (aka the secret sauce).
Professional Real Estate copywriting services
Give your clients the best.
Your clients deserve the best. That’s why they chose you as their agent and why their home deserves the best property description possible. To create an emotional connection, to encourage buyers to imagine their new lifestyle.
That’s where I come in… sure, you could do this, but in the fast-paced world of real estate, time is a luxury that agents often don't have.
Writing engaging property descriptions requires not just time – but a flair for storytelling and marketing expertise
It doesn’t stop there… Agent bios, website copy, brochure copy, social media posts and more. All the words you need create an emotional connection with your clients.
Delivered on time, every time.
Why should I use a specialist copywriter?
Have you ever got the client signed up, photographer booked, the marketing ball rolling and you’ve come to a grinding halt when it comes to the property description?
A few reasons to use premium copy, crafted by a specialist in their field…
Premium copy for your brand each and every time
You’ve listed a property that needs something extra special
A client who’s quite particular about their home
You’ve simply run out of time to put the words together
Need copy yesterday?
Call now and book property descriptions that will captivate buyers and impress your sellers.
Need to know more? Book a free 15 minute chat with Julie.
Copywriting Packages
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What's Included
Authentic copy written specifically for your brand
Property description for online listing which includes bullet points for marketing usage
Copy for brochure/window card
One round of edits
Final copy in word document
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Premium $150
Every property needs a little extra
Property description up to 400 words
200 word copy for brochure/window card
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Elite $195
The perfect option for a truly impressive property
Property description over 400 words
200 word copy for brochure/window card
Copy for social media post
Special bulk order rates.
Are your agents listing machines? Too many properties, not enough time?
Talk to me today about a special rate for your agency’s copywriting needs.
About Julie Gray
A little about me…
I'm Julie Gray, a seasoned copywriter with nearly two decades of insider experience, I offer a full suite of writing services - from compelling property descriptions to engaging agent bios, and impactful website content to persuasive award submissions.
My edge lies in my deep-rooted understanding of real estate dynamics. Nurtured over almost 20 years, with a focus on copywriting for the past five, my expertise in sales and marketing support roles stretches beyond mere words. I bring an intimate knowledge of agency workflows and the relentless pulse of marketing demands, ensuring that my delivery is not just high-quality, but synchronised with your timelines - every single time.
Quality content is pivotal to your reputation, and I'm committed to creating property descriptions that resonate with your clientele and reinforce your brand's prestige. My services span Australia, from the bustling capitals to regional locales, with no site visit required. With a natural flair for storytelling, honed by specialised training, I'm your ally in crafting narratives that sell not just homes, but dreams.
Easy easy easy…
Ready to book? Call or email me today
Check your inbox for a Property Info Request for your new listing
Complete and return this, along with media link for pics, floor plan etc
The copy will be delivered to your inbox within your timeframe
Enhance your brand with authentic copy tailor made for each listing
I deliver engaging property descriptions for a dynamic property market. Saving you time so you can do what you do best.
List, sell and communicate with your clients.